After Aunt Jemima, Uncle Ben and Mrs. Butterworth feel the heat

By Maria Cramer

Within hours of the announcement that Aunt Jemima was being retired from store shelves, at least three more food companies rushed to respond to complaints about other brands that have been criticized for using racial stereotypes.

Mars Food, the owner of the brand Uncle Ben’s rice, which features an older black man smiling on the box, said Wednesday that it would “evolve” the brand as protests over racism and police brutality across the country continue.

“We recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” said Caroline Sherman, a spokeswoman for Mars. The company does not know the nature of the changes or the timing, she said, “but we are evaluating all possibilities.”

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