All-inclusive resorts make staying put more appealing
By Sarah Firshein
After Amanda Stephens, a doctor in north Florida, had two cruises canceled last year, she turned to the next-best thing: eight days at Ambergris Cay, an all-inclusive luxury resort on a private island in Turks and Caicos, a British overseas territory. The family’s November trip was filled with white-sand beaches, water sports, on-site dining, complimentary spa treatments, and games and activities for the children, ages 7 and 11.
“I think my Google search was literally ‘private island,’” joked Stephens, 36. “I desperately needed a break, but as a doctor, I also needed it to feel safe — that’s why we chose an all-inclusive.”
A year and a half into the pandemic, with the highly contagious delta variant continuing to ratchet up infections, travel is still complicated. International restrictions change by the week, cruising for many remains fraught and the “live like a local” ethos — which dominated travel marketing for the past decade — doesn’t appeal now in quite the same way, say, on a crowded bus in a distant city. That’s why many travelers like Stephens are turning to all-inclusive resorts that offer in-house dining, outdoor diversions and, in many cases, on-site testing for the coronavirus.
A booming business
Ambergris Cay is but one of around 1,500 all-inclusive properties worldwide, according to July numbers from STR, a hospitality data and analytics company, with the term meaning that the room rate is bundled with amenities that might otherwise cost extra — say, meals, activities and service fees. Pricing can vary widely and, depending on the property, might include spa treatments, access to a kids’ club and destination-specific experiences like paddleboarding or skiing. But whatever the particulars, resorts of this ilk generally provide neatly bow-tied, self-contained trips — usually without complicated logistics.
“The people who liked piecing trips together and exploring the unknown are approaching travel a little less adventurously,” said Melissa Wu, the owner of Woodlyn Travel, a travel agency in Pasadena, California. “COVID numbers are unpredictable; countries keep changing their entry requirements. And people are just tired: They’re worried about their health, their kids, their work; they’re burned out from the juggling.”
It’s no surprise, then, that all-inclusives are booming. September and October bookings at Sandals Resorts, which has 15 all-inclusives in the Caribbean, are up 151% compared to 2019. Club Med, a pioneering all-inclusive brand that has 70 resorts worldwide and is planning to debut in Canada, in the Le Massif ski area of Quebec, in December, has reported record sales this year, with several weeks this summer showing double-digit growth in bookings over 2019.
Even the uninitiated are tuning in: In the past six months, more than 80% of total bookings at Club Med Sandpiper Bay, in Port St. Lucie, Florida, have been made by first-time guests, who have also accounted for more than 70% of bookings at Club Med’s Mexico and Caribbean resorts.
“We know that many of these guests decided to book an all-inclusive vacation with us in order to avoid the hassle of coordinating a do-it-yourself vacation, especially after such a challenging year,” said Carolyne Doyon, the president and CEO of Club Med North America and the Caribbean.
Other hotel companies are also leaning into the sector. Hilton has recently opened all-inclusives in Curaçao and Mexico, with Cancun and Tulum coming soon. Marriott International has added more than 20 all-inclusive resorts since February and will expand to more than 30 by 2025. Hyatt’s planned acquisition of Apple Leisure Group — which includes Secrets Resorts & Spas and several other all-inclusive hotel companies — will give it one of the largest all-inclusive portfolios in the world.
On-site testing and other amenities
Resorts are also finding new ways to make it sexy to stay put. At Twin Farms, an adults-only, all-inclusive resort in Vermont, an old mountaintop lift shack has been converted into a setting for private meals, and archery has been added to the activities lineup. In California, Alila Ventana Big Sur, which shifted to the all-inclusive model last year as a direct response to the pandemic, has a new “outpost” with an arsenal of complimentary equipment and amenities for guests to borrow, from Yeti coolers to beach blankets, as well as new outdoor lounging nooks.
And in addition to 12 new bungalows — friendly to social distancing — and a new beach restaurant, Sirenian Bay Resort & Villas, in Placencia, Belize, also shifted gears and reopened as an all-inclusive last fall, when the country lifted restrictions on international tourism.
“COVID has undoubtedly changed the way people are vacationing,” said Brian Montgomery, Sirenian Bay’s owner. “By moving to all-inclusive, we were able to help limit exposure for both international travelers and local residents.”
Sirenian Bay also has another distinctly 2021 resort amenity: on-site coronavirus testing. Because anyone traveling to the United States must present a negative virus test, countless resorts worldwide, including Ambergris Cay, all Sandals resorts and all Club Med resorts in Mexico and the Caribbean, have started offering the service.
Even at resorts that aren’t fully all-inclusive, many travelers are finding newfound appeal in all-inclusive experiences and packages. And operators are noticing: In response to increased demand from pandemic-era guests for on-site health and wellness options, Soneva Jani, a luxury resort in the Maldives, launched a new, $500-a-day all-inclusive spa offer featuring unlimited treatments, fitness activities and more.
In July, Suzanne Sena, a former news anchor-turned-entrepreneur, met a friend at the Broadmoor, a 5,000-acre resort in Colorado Springs, Colorado, for an all-inclusive women-only retreat at the property’s Fly Fishing Camp. There were plush towels at every turn, a clambake overflowing with lobster tails, a fire pit for after-dinner cocktails and more.
“I didn’t have to make any decisions except, ‘Would I rather stay on the river or attend the wine tasting?’” said Sena, 58. “It felt like total luxury to not have to plan a thing.”