The San Juan Daily Star
Alterna Communications to promote environmental impact projects
By The Star Staff
Alterna Communications announced the opening of the call for nonprofit organizations to submit, before Monday, Oct. 31, their projects as part of the Alterna Social Initiative, whose objective is to highlight an environmental impact project to boost its public visibility.
Since 2018, through Alterna Social Initiative, the strategic communications and digital marketing agency founded in Puerto Rico has collaborated with nonprofit entities to highlight social impact initiatives.
“We want to use our voice to drive change in communities and the planet, which is why we created Alterna Social, an initiative that supports nonprofit organizations that positively impact society,” said Ángel Hoyos, CEO of Alterna Communications.
The projects’ efforts must be directed to issues related to the protection and preservation of the environment or natural resources; environmental sustainability, sustainable development; and climate change mitigation and adaptation.
To participate in the Alterna Social project, the applicant organization must meet the following criteria:
* It must not have a budget for advertising campaigns during 2022.
* It must be a nonprofit or educational organization or entity.
* The project must or will impact a minimum of 500 people.
* At the same time, the applicant organization must have fiscal and legal domicile in Puerto Rico; have the financial capacity to ensure the feasibility of implementing the project presented (as required by the project).
Organizations wishing to submit their proposal should access www.alternacommunications.com.