Biden launches campaign for Puerto Rican votes
By John McPhaul
The Biden for President campaign announced Thursday the launch of #HazloXMi (#DoItForMe), a “Go Out to Vote, Get Out the Vote” initiative aimed at mobilizing Puerto Rican voters living in Florida and Pennsylvania.
The initiative includes print and digital ads that highlight the strength that Puerto Ricans have to contribute to the future of the country by voting for the Democratic presidential ticket.
The campaign seeks to motivate Puerto Ricans on the island to influence their Puerto Rican friends and family living in the United States to vote for Joe Biden and Kamala Harris on Nov. 3.
“#HazloXMi” includes print and digital advertisements in Spanish that take place in Puerto Rico, Florida and Pennsylvania.
A variety of island residents show up in the ads, urging their family and friends to use their vote to help those who live on the island.
They remind the audience of what is at stake in the upcoming election: healthcare, education and a better future.
The “Use your Vote” digital ad features upbeat music with the lyrics “use your vote to speak for us.”
The ad closes with the reminder: “with your vote there you help us here.”