Democratic report raises 2022 alarms on messaging and voter outreach

By Alexander Burns

Democrats defeated President Donald Trump and captured the Senate last year with a racially diverse coalition that delivered victories by tiny margins in key states like Georgia, Arizona and Wisconsin.

In the next election, they cannot count on repeating that feat, a new report warns.

A review of the 2020 election, conducted by several prominent Democratic advocacy groups, has concluded that the party is at risk of losing ground with Black, Hispanic and Asian American voters unless it does a better job presenting an economic agenda and countering Republican efforts to spread misinformation and tie all Democratic candidates to the far-left.

The 73-page report, obtained by The New York Times, was assembled at the behest of three major Democratic interest groups: Third Way, a centrist think tank, and the Collective PAC and the Latino Victory Fund, which promote Black and Hispanic candidates. It appears to be the most thorough act of self-criticism carried out by Democrats or Republicans after the last campaign.

The document is all the more striking because it is addressed to a victorious party: Despite their successes, Democrats had hoped to achieve more robust control of both chambers of Congress, rather than the precarious margins they now hold.

In part, the study found, Democrats fell short of their aspirations because many House and Senate candidates failed to match Joe Biden’s support with voters of color who loathed Trump but distrusted the Democratic Party as a whole. Those constituencies included Hispanic voters in Florida and Texas, Vietnamese American and Filipino American voters in California, and Black voters in North Carolina.

Overall, the report warns, Democrats in 2020 lacked a core argument about the economy and recovering from the coronavirus pandemic — one that might have helped candidates repel Republican claims that they wanted to “keep the economy shut down” or worse. The party “leaned too heavily on ‘anti-Trump’ rhetoric,” the report concludes.

“Win or lose, self-described progressive or moderate, Democrats consistently raised a lack of strong Democratic Party brand as a significant concern in 2020,” the report states. “In the absence of strong party branding, the opposition latched on to GOP talking points, suggesting our candidates would ‘burn down your house and take away the police.’”

Former Rep. Debbie Mucarsel-Powell, a Democrat who lost reelection in South Florida in November, said in an interview that she had spoken with the authors of the report and raised concerns about Democratic outreach to Hispanic voters and the party’s failure to rebut misinformation in Spanish-language media.

“Unfortunately, the Democratic Party has in some ways lost touch with our electorate,” Mucarsel-Powell said. “There is this assumption that of course people of color or the working class are going to vote for Democrats. We can never assume anything.”

The report, chiefly written by a pair of veteran Democratic operatives, Marlon Marshall and Lynda Tran, is among the most significant salvos yet in the Democratic Party’s internal debate about how it should approach the 2022 elections. It may stir skepticism from some quarters because of the involvement of Third Way, which much of the left regards with hostility.

The study spanned nearly six months of research and data analysis that scrutinized about three dozen races for the House and the Senate and involved interviews with 143 people, including lawmakers, candidates and pollsters, people involved in assembling the report said.

Among the campaigns reviewed were the Senate elections in Arizona, Georgia and North Carolina as well as House races in the suburbs of Minneapolis, Los Angeles, Atlanta and Dallas and in rural New Mexico and Maine.

The study follows an internal review conducted by the Democratic Congressional Campaign Committee that was unveiled last month. Both projects found that Democratic candidates had been hobbled by flawed polling and pandemic-imposed limitations on campaigning.

In the DCCC report, the committee attributed setbacks at the congressional level to a surge in turnout by Trump supporters and an inadequate Democratic response to attacks calling them police-hating socialists.

Some lawmakers on the left have complained that criticism of left-wing messaging amounts to scapegoating activists for the party’s failures.

Yet the review by Third Way, the Collective PAC and the Latino Victory Fund goes further in diagnosing the party’s messaging as deficient in ways that may have cost Democrats more than a dozen seats in the House. Its report offers a blunt assessment that in 2020, Republicans succeeded in misleading voters about the Democratic Party’s agenda and that Democrats had erred by speaking to voters of color as if they are a monolithic, left-leaning group.

Rep. Tony Cárdenas of California, who last year helmed the Congressional Hispanic Caucus’ political action committee, embraced that critique of Democratic messaging and said the party should discard the assumption “that voters of color are inherently more progressive.”

“That’s been a ridiculous idea, and that’s never been true,” Cárdenas said, lamenting that Republicans had succeeded in “trying to confuse Latino voters with the socialism message, things of that nature, ‘defund the police.’”

Quentin James, president of the Collective PAC, said it was clear that “some of the rhetoric we see from coastal Democrats” had been problematic. James pointed to the activist demand to “defund” the police as especially harmful, even with supporters of policing overhauls.

Democrats maintained a large advantage with voters of color in the 2020 elections, but the report identified telling areas of weakness. Biden and other Democrats lost ground with Latino voters relative to the party’s performance in 2016, “especially among working-class and non-college voters in these communities,” the report found.

The report found that a surge in Asian American turnout appeared to have secured Biden’s victory in Georgia but that Democratic House candidates ran behind Biden with Asian American voters in contested California and Texas races. In some important states, Democrats did not mobilize Black voters at the same rate that Republicans did conservative white voters.

“A substantial boost in turnout netted Democrats more raw votes from Black voters than in 2016, but the explosive growth among white voters in most races outpaced these gains,” the report warns.

Largely unaddressed in the report is the immense deficit Democrats face among lower-income white voters. In its conclusion, however, Marshall and Tran wrote that Democrats need to deliver a message that includes working-class whites and matches Republicans’ clear “collective gospel” about low taxes and military strength.

“Our gospel should be about championing all working people — including but not limited to white working people — and lifting up our values of opportunity, equity, inclusion,” they wrote.

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