Frontier and Spirit airlines plan to merge
By Niraj Chokshi
Spirit Airlines and Frontier Airlines, two prominent budget carriers, earlier this week announced plans to merge, a combination that would create the fifth-largest U.S. airline by market share, putting pressure on the nation’s biggest carriers and raising concerns about further consolidation in an already-concentrated industry.
The airlines, which offer 1,000 daily flights serving destinations in the United States, the Caribbean and Latin America, said in a statement that the merger would save consumers $1 billion annually, and that the airlines would not lay off employees because of it. They also said they expected to hire 10,000 workers by 2026 to add to their current combined total of 15,000.
The deal could face pushback from the Biden administration, which has increasingly challenged such mergers and partnerships in court. In the fall, the Justice Department sued to prevent a domestic alliance between American Airlines and JetBlue Airways, arguing that the agreement would drive up prices and reduce competition.
The U.S. airline industry has undergone a tremendous amount of consolidation over the past two decades, with the nation’s four largest airlines controlling about 80% of the domestic market. Spirit and Frontier argue that the merger would allow them to better challenge those large carriers. But a deal would also create a giant budget airline that could smother smaller companies, including two recent entrants, Breeze and Avelo.
“We basically have a four-firm oligopoly,” said Diana Moss, the president of the American Antitrust Institute, a left-leaning think tank and competition-law advocacy group. “Having this fringe of smaller carriers breathing down their necks is really the only thing left that keeps the Big Four on their toes.”
Barry Biffle, Frontier’s chief executive, said the airlines had reached out to the Biden administration about the merger and expected it would be well received. He argued that the deal would allow the airlines to offer more cheap fares and better service.
“The administration reached out to us, as well as Spirit and other low-cost carriers, over the last year asking us how they could do more for competition,” Biffle said in an interview. “And I think one of the big answers to that is this merger, because we have to have the scale and ability to compete against the Big Four.”
As the airline industry strives to move past the pandemic, executives expect the recovery to accelerate in the spring and summer. Although every carrier was devastated over the past two years, Spirit and Frontier have bounced back more quickly thanks to an early rebound in domestic leisure travel, their core business. Corporate and international travel has been slower to recover.
The merger is expected to close in the second half of the year, subject to regulatory review and approval of Spirit shareholders. Under the deal, Frontier would buy Spirit for $2.9 billion in stock and cash. Little has been decided about how the new company would operate, including its management team, its branding and the location of its headquarters.
Under the agreement, owners of Frontier’s equity would control 51.5% of the combined company, and Frontier would name seven of 12 board members. The board would be led by William A. Franke, the chairman of Frontier and the managing partner of Indigo Partners, a private equity firm that invests in budget airlines.
Indigo held a controlling interest in Spirit from 2006 to 2013, when it sold Spirit and bought Frontier. Under Indigo’s leadership, Spirit went public in 2011, and Frontier went public last year. Biffle, Frontier’s chief executive, was a top Spirit executive from 2005 to 2013.
“Indigo has a long history with both Spirit and Frontier,” Franke said in a Monday conference call with investor analysts. “I think it’s safe to say no one knows them better than I do.”
The private equity firm has also advised and invested in Tigerair in Singapore, Volaris in Mexico and Wizz Air in Europe. Last year, Wizz, where Franke has long been chairman, tried and failed to acquire easyJet, another low-cost carrier.
A merger between Spirit and Frontier, known in the industry as ultra low-cost carriers, has long been the subject of speculation. Analysts say the airlines complement each other.
Frontier, which has its headquarters in Colorado, is more heavily concentrated in Western states. Spirit, which is based in Florida, is more concentrated in the East. Both use jets exclusively from the Airbus A320 family to carry out point-to-point flights. The airlines sometimes serve the same cities, but they overlap in only about 18% of their routes, according to Cirium, an aviation data provider.
The airlines argued that the deal would benefit consumers, with flights to and from 145 destinations in 19 countries. In November, the average price of a domestic ticket sold by Spirit was $109, before taxes and fees, compared with $73 for Frontier, according to Cirium. By joining forces, the airlines assert, they will be able to offer more flights on existing routes, giving customers more choices and allowing the new company to better respond to disruptions.
“I think it’s a slam dunk, not a reduction of competition,” said Robert Mann, an industry analyst and consultant. “It essentially reinforces the price discipline that DOJ relies on when they allow other things which arguably aren’t so good.”
The combination would consolidate the airlines’ hold over some airports, which could put pressure on other carriers, such as JetBlue, Alaska Airlines, Hawaiian Airlines and Allegiant Airlines, to join forces through partnerships or mergers. Together, Spirit and Frontier would hold a 26% share of the market in Orlando, Florida, more than any other airline, according to Cirium data for 2021. In Las Vegas, the combined carrier would have a 24% share, second only to Southwest Airlines.
In addition to regulatory approval, Spirit and Frontier will have to renegotiate contracts with their unions, which were notified of the deal Monday. Pilots at both airlines are represented by the Air Line Pilots Association, while the flight attendants for both are represented by the Association of Flight Attendants.
“Our first priority is to determine whether this merger will improve conditions for flight attendants just like the benefits the companies have described for shareholders and consumers,” the flight attendants union said in a statement. “Our support of the merger will depend on this.”
Spirit and Frontier have a combined fleet of more than 280 Airbus planes, with plans to grow to nearly 500 by 2026.
Spirit’s stock was up about 17% by the close of trading on Monday, just below Frontier’s bid of $25.83 per share.