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By Eric Kim
In a decades-old spiral-bound police community cookbook, Songza Park’s recipe for “BUL KOGI (Barbecued Beef)” calls for 2 pounds of sirloin steak that you have to slice “very thin on the bias” before scoring each piece with an X. In 1965, when Park immigrated to the United States from South Korea, she had no access to Korean grocery stores, where today entire cases are dedicated to presliced meat often labeled “bulgogi beef.”
“Back then, you couldn’t just buy bulgogi beef like you can now,” she said. “You got a chunk of meat and had the butcher slice it for you.” Or, if there wasn’t a butcher, you did it yourself.
For Park, a forensic chemist for the New Jersey State Police who has since retired, bulgogi was a weeknight workhorse, even without the convenience of presliced meat. An adaptable staple of Korean cuisine, bulgogi is most often made from thin slices of marinated and grilled beef (though sometimes pork and less commonly chicken). If you grew up in a Korean household, then the dish wasn’t just occasional barbecue; it was dinner on the regular, a quick pan-fry on the stovetop.
Just as there is no one way to make kimchi, there is no one way to make bulgogi. Versatility is a chief characteristic of the dish, its many forms through history serving as evidence of its long journey from modern-day North Korea to South Korea and all across the Korean diaspora.
During the Goguryeo kingdom (37 B.C. to A.D. 668), the Maek people in the northern Korean Peninsula ate maekjeok, a dish of grilled pork marinated in doenjang, a fermented soybean paste. Years later, maekjeok evolved into neobiani, a dish of broad, thin slices of beef tenderized and grilled over flames. A feature of royal court cuisine during the Joseon dynasty (1392 to 1910), neobiani is considered a predecessor to today’s beloved bulgogi.
At Cho Dang Gol, a restaurant that’s been on the 35th Street of Manhattan for over two decades, bulgogi finds its way into lacy zucchini jeon, a spicy octopus stir-fry and ttukbaegi bulgogi, a dreamy caldron of tender beef swimming in its own powerful juices where, once again, those familiar thin slices make an appearance.
These variations on the original grilled preparation, which the restaurant also serves, hint at the many ways in which bulgogi has, over the years, become culinarily both a noun (referring to a specific dish) and an adjective (summarizing a flavor profile). As an adjective, bulgogi describes the combined taste of soy sauce, garlic, ginger and sugar, among other ingredients, depending on how you cook it.
This expansive definition has made room for delicious innovations. Where bulgogi is a noun in bulgogi cheese steaks, it’s an adjective in bulgogi eggplant, which coats its main ingredient with a garlicky, soy-tinged sauce, sticky with sugar. Bulgogi means “fire meat” in Korean, but vegetarian alternatives allow the sweet and salty flavors of the heirloom dish to sing in any application, even meatless ones.
But is it bulgogi if there’s no meat? That depends on who you’re asking.
Food writer Justine Lee said: “It can be whatever it wants to be, as long as it imparts that familiar flavor. But certainly, I don’t think it has to be just those ingredients” (meaning that combination of soy sauce, garlic, ginger and sugar).
“My mom actively uses hot honey in her cooking now,” she added, “taking advantage of its heat, which you’d typically get from ginger.”
Bulgogi means something different to everyone, and that’s part of its lure. Lee found her Proustian bulgogi in a bowl of dolsot bibimbap, which she had as a tween in a shopping mall in Seoul. The crispy rice was topped with the deeply seasoned meat and mounded with molten mozzarella. “The cheese was almost an extension of the bulgogi,” she said.
The most popular menu item at the New York chef Hooni Kim’s restaurant, Danji, is a bulgogi slider that uses brisket. Though the presentation is modern, the bulgogi in question is still thinly sliced marinated meat. For Kim, the thin slices are key. “A thick cut of meat is not bulgogi,” he said. “It could be Korean barbecue, and many other things that feel Korean. But bulgogi to me is beef that you don’t have to chew much.”
Most seem to agree that thin, tender slices are a must, but the specific cut of beef is negotiable. Maangchi’s bulgogi recipe calls for “well-marbled boneless sirloin, tenderloin or skirt steak.” Seonkyoung Longest, the blogger behind the YouTube channel Asian at Home, uses “rib-eye, chuck or skirt steak” and even has a popular ground beef variation.
Hyosun Ro, the Washington, D.C.-based writer of the popular cooking blog Korean Bapsang, said, “Don’t worry about which part of the cow to use.” Once, while preparing a care package to take to her children in New York, Ro turned a couple of frozen Costco flank steaks into bulgogi, thinly slicing the slabs and formulating a marinade to tenderize the tougher cut.
Other cuts require even less culinary deftness: Skirt steak, flank steak’s more marbled cousin, comes pretty thin already. Cut into segments and pounded with a meat mallet, it mimics the presliced beef that stocks the many H Marts across New York, New Jersey and beyond.
These skirt steak segments — not unlike the neobiani that the royals ate — work well on a charcoal grill, too. Their broadness and heft mean that you can flip the slices over flames without losing them to the fire.
Simon Kim, the owner of Cote Korean steakhouse in New York, says he can’t serve bulgogi at his restaurant because the paper-thin slices would fall through the grates of the metal mesh grill pans lining his tables. Anyway, for him, bulgogi is home food.
Growing up, Kim preferred the more expensive kalbi, grilled short ribs, which he got to eat only on special occasions like his birthday. Now, as an adult, he finds himself longing for bulgogi, which, in the grand scheme of grilled Korean meats, isn’t a fancy dish by any means. But it’s still special in its own right — tried, true and beloved. “Bulgogi is not the Ferrari,” he said. “It’s your grandfather’s Cadillac.”
Total time: 40 minutes
Yield: 4 servings
1 pound Asian eggplant, especially Korean (2 to 3 large), cut in half crosswise, then lengthwise into 1/4-inch-thick slices
1/2 teaspoon kosher salt (Diamond Crystal)
Neutral oil, such as vegetable or canola, for grilling
1 tablespoon soy sauce
1 tablespoon maple syrup
1 tablespoon sugar
1/4 teaspoon garlic powder
Freshly ground black pepper
1 scallion, thinly sliced on the bias, for garnish
1. Place the eggplant in a colander set inside the sink. Sprinkle with the salt, toss to combine and let sit for 30 minutes to drain its excess moisture.
2. While the eggplant drains, prepare a charcoal grill for direct high-heat cooking, or heat a gas grill to high. In a medium bowl, whisk together the soy sauce, maple syrup, sugar and garlic powder until the sugar is dissolved.
3. Carefully grease the grill grate: Use tongs to grip a wadded paper towel dipped in oil and then rub the grates with the oiled towel. In the colander, toss the drained eggplant with 1 tablespoon oil. Place the eggplant on the hot, greased grate. Grill until charred at the edges, 1 to 2 minutes per side. If using a gas grill, close the lid between flips. (See Tip for stovetop method.)
4. Add the grilled eggplant to the bowl with the sauce and gently toss, making sure each slice is thinly coated. Arrange the slices with the sauce on a large platter. Crack over some black pepper and garnish with the scallion.
Tip: Alternatively, you can cook the eggplant on the stovetop in batches. Heat a large skillet or grill pan over medium-high. Add enough oil to lightly coat the bottom of the pan, and heat until shimmering. Add the eggplant to the pan. Sear until charred and caramelized at the edges, 1 to 2 minutes per side.
Skirt Steak Bulgogi
Total time: 30 minutes, plus marinating
Yield: 6 to 8 servings
2 pounds skirt steak, cut into 4-inch-long pieces
1 medium Asian pear or Fuji apple (about 8 ounces), peeled, cored and chopped
1 cup chopped yellow onion, plus 1 large yellow onion, cut into 1/2-inch-thick rounds
10 large garlic cloves, peeled
1 (2-inch) piece fresh ginger, peeled and chopped
1/4 cup soy sauce
1/4 cup maple syrup
2 tablespoons sugar
Kosher salt (Diamond Crystal) and black pepper
2 bunches scallions
Neutral oil, such as vegetable or canola, for grilling
Steamed white rice, for serving
1. On a large cutting board, pound the steak until it is 1/8-inch thick using a meat mallet or heavy skillet. Transfer to a large bowl.
2. In a food processor or blender, blitz the pear, chopped onion, the garlic, ginger, soy sauce, maple syrup, sugar, 1/2 teaspoon salt and 1 teaspoon pepper until smooth. Pour the wet mixture over the steak, cover tightly and marinate in the refrigerator for at least 1 hour and up to 24 hours.
3. When ready to cook, prepare a charcoal grill for direct high-heat cooking, or heat a gas grill to high. On a sheet pan, coat the sliced onions and the scallions with 1 tablespoon oil and season with salt and pepper.
4. Carefully grease the grill grate: Use tongs to grip a wadded paper towel dipped in oil and then rub the grates with the oiled towel. Wipe off any marinade clinging to the steaks and place the steaks on the hot, greased grate, along with the onion rounds and scallions. Grill the steak until charred and caramelized at the edges, 2 to 4 minutes per side. Grill the onions and scallions until charred but still crisp, 1 to 2 minutes per side. If using a gas grill, close the lid between flips. Discard any remaining marinade. (See Tip for stovetop method.)
5. Arrange the steaks on a large platter, and top with the grilled onions and scallions. Serve family-style with steamed rice.
Tip: Alternatively, you can cook the steaks and onions on the stovetop in batches in a lightly oiled large skillet or grill pan over medium-high heat. Sear the steaks until charred and caramelized at the edges, 2 to 3 minutes per side. Cook the onions and scallions next, until charred but still crunchy, 1 to 2 minutes per side. Discard any remaining marinade.
And to Drink …
The sweet-and-spicy marinade for bulgogi would typically call for a dry, not-too-tannic red wine with lively acidity. That leaves many options. If you are serving the traditional beef bulgogi, you could begin in Italy with Valpolicella or barbera. Head to France for Beaujolais, an easygoing cabernet franc from the Loire Valley or maybe a Côtes-du-Rhône. In Spain, you could try a garnacha from the Sierra de Gredos, a bobal from Manchuela or a Ribeira Sacra. Perhaps a Bairrada or a Douro from Portugal? But remember, try to pick a bottle that’s low in tannins. These wines would work well with the eggplant version, but you could expand the possibilities a bit. A good, dry rosé from virtually anywhere would be delicious.