Lockdown kept lonely fans at home. So their teams went to them.
By Jack Williams
At the beginning of March, Roger Balsdon was all set. For months, he and his wife, Gloria, had been planning the journey from their home in Plymouth, along England’s south coast, to Southampton, where they would board a cruise ship for a trip to celebrate their 60th wedding anniversary.
It took only the blink of an eye, Balsdon says now, for his world, and the one around him, to go dark.
As the coronavirus spread, the Balsdons, wary of the risks of traveling during a pandemic, called off the trip. A few weeks later, Gloria died, unexpectedly, at age 76. Within days, a lockdown imposed to battle the pandemic left Roger Balsdon, 80, isolated in his home. He would stay there, alone, for the next 12 weeks.
“I was on the floor, to be honest,” he said. “I couldn’t care about anything.” He felt, he said, as if “I didn’t want to carry on.”
Then one day his phone began to ring.
On the other end of the line was a woman named Emma Potter, who identified herself as being associated with the Argyle Community Trust, a charity linked to the local soccer team, Plymouth Argyle, which Balsdon had supported since he was a boy. Potter told Balsdon she had been given his contact information by his son. She just wanted to check in to see how Balsdon was coping, she said, and ask if there was anything she could do.
“I like to think that we are a community club,” Potter said. “We try to use that as our ethos and make people know that. We are more than a football club: We are a big family.”
Almost as soon as the coronavirus descended on Britain nine months ago, shutting stadium doors and nearly everything else in cities and towns big and small, England’s professional soccer clubs — understanding their importance to people who rely on them for a weekly sense of routine, of community — sought out new ways to identify and interact with their most lonely and vulnerable fans.
At Bristol Rovers, Portsmouth and Exeter City, players made food deliveries and carried out community work. At Bournemouth, Watford and West Brom, they phoned vulnerable fans to check in on them. There have been cooking classes and Zoom quizzes; pen pal programs, exercise classes and watch parties. One club hired what it called a chief loneliness officer, and, once he was on board, set him to work finding any fans it might have missed.
Surprises have been set up by chairmen and coaches. Players, past and present, have dropped by homes for unannounced visits. Some fans were given iPads to watch matches or to call their families and instructions on how to operate them. Others had their prescriptions delivered by club employees.
Even today, as the pandemic rolls on, so do the community efforts. This month, Doncaster Rovers players spent a day delivering Christmas gift baskets to the doorsteps of dozens of fans still unable to go out.
“It’s the softer side” of soccer, said Simon Hallett, the Plymouth Argyle chairman, who has made dozens of calls to fans the Trust had identified as being vulnerable or lonely. “Make them feel they are not alone. Show them that there is somebody who cares about them.
“It helps when it’s a football club, because football is a way of bringing people together.”
Many efforts have been collaborative ones between soccer clubs and their nonprofit arms. These foundations, or trusts, are often registered as separate organizations, but they still share an association and resources (facilities, names, email addresses, phone numbers) with the teams. In an era when fans may put more trust in their local soccer club than their national government, those relationships — and a hyperlocal sense of trust and responsibility — have been crucial.
“Our football clubs have been here longer than the National Health Service,” said Adrian Bradley, head of Health and Wellbeing at the English Football League Trust, which oversees soccer clubs’ charitable entities across several tiers of the English league structure. “They’ve been here longer than many local hospitals. They’ve existed in many communities since the Victorian era and are a trusted part of the community and the social fabric of life in these places.”
Potter’s initial call to Balsdon this spring felt like a “ray of sunshine,” he said, and over the weeks and months that followed, she would call or visit him a couple times a week. With the help of the soccer club, the Argyle Community Trust also set up calls with a first-team coach, Kevin Nancekivell, with whom Balsdon would discuss the team’s performances.
The effort — part community work, part mental health outreach — is emblematic of a broader collective awareness across Britain of loneliness within the population. The problem is particularly acute among adult males and seniors, experts said, but the discussion around it has increased in recent years — helped by efforts to reduce the stigma attached to talking about mental health, as well as a series of documentaries and television campaigns that have put faces to the issue.
The pandemic has only amplified such anxieties. One study released in June by the Office for National Statistics in Britain found that 2.6 million adults reported they felt lonely “often” or “always,” while 7.4 million adults said they had felt lonely in the last seven days.
For Keith Curle, manager of Northampton Town, tackling the issue meant collecting the phone numbers of potentially vulnerable fans when the lockdown first began and calling two or three supporters a day into early summer.
“The best thing was the conversations just went where the conversations went — there were no guidelines,” Curle said. “It was an introduction, and then we just talked. Sometimes it was about golf. Sometimes it was about what somebody had planned in the house, what their jobs were. Anything just to engage people in conversations and give them a bit of normality and understanding that we are all in the same position.”
Since March, the EFL Trust said, English Football League clubs and their staff members have delivered more than 643,000 food parcels to vulnerable members of their communities, as well as 29,000 personal protective equipment items and more than 5,200 prescriptions. Nearly a quarter-million phone calls to and from community members needing support have been logged by EFL Trust teams, in addition to the countless letters. Those figures do not include the work of the Premier League, whose teams have undertaken their own loneliness initiatives.
In October, having rarely left his house in more than six months, Balsdon was invited by the Argyle Community Trust to attend a coffee morning that was being hosted for fans. There, he chatted about all things Argyle, the team Balsdon first watched more than seven decades ago, when his seat was the spot atop a high fence where his father and uncle would place the 5-year-old Balsdon so he could make out the field over the thousands of taller fans below. “It got me up and about and thinking differently about the world,” he said.
Under Britain’s current coronavirus guidelines, Plymouth finds itself in Tier 2 — meaning up to 2,000 fans can now attend Plymouth Argyle games at the team’s stadium, Home Park. Potter and her staff recently selected Balsdon to be one of a handful of members in the loneliness initiative to be awarded the coveted tickets to one of them.
As a season-ticket holder, Balsdon hopes that he and his friend Gordon Bennett, whom he met working at the local dockyard, will be able to resume their regular attendance soon. They have watched Argyle games together at Home Park for more than 40 years.
“There’s that social contact,” Balsdon said. “We see the same game, but we never see the same situations. We can talk about it all week.”