Maker of Eskimo Pie ice cream will retire ‘inappropriate’ name
By Maria Cramer
The name attached to Eskimo Pie, the chocolate-covered ice cream treat that has been around for nearly a century, will soon be retired in what is the latest product to yield to growing pressure to remove or rethink brands that have long been considered racist or culturally insensitive.
Dreyer’s Grand Ice Cream, which owns the dessert, said it would be changing the product’s brand name and marketing. “We are committed to being a part of the solution on racial equality, and recognize the term is inappropriate,” Elizabell Marquez, head of marketing for Dreyer’s, said in a statement Saturday.
“This move is part of a larger review to ensure our company and brands reflect our people values.”
The company said it planned to have a new name by the end of the year and would discontinue the character of the Eskimo.