Rubén Darío’s fashion at The Plaza
By Iris Edén Santiago
Special to The Star
A couple of days after his triumphant fashion event in Santurce’s La Placita market square, we bumped into fashion designer Rubén Dario, who was casually talking to friends at El Coco de Luis, a popular spot at the square.
He was impeccable in his monochromatic black signature look. As usual. And he was still savoring the successful show he had pulled off that Monday night.
“I cried, it was very emotional,” he said. “It was huge, well received by guests. And my sister was in the audience. What else can I ask for?”
The Gurabo native, who has lived steps from La Placita for over 20 years, had dreamed of this moment. He got inspiration from the best. Rubén Darío explained that both the late Maestro Karl Lagerfeld and Dior’s director Maria Grazia Chiuri had presented shows in plazas, “and it was magnificent!”
Lagerfeld presented the Chanel Cruise Collection in the Paseo del Prado Plaza in Havana in 2016. This summer, Chiuri presented the Dior Cruise Collection in Seville’s Plaza de España.
“I have wanted to do something like that since forever,” Darío said “And this was the chance. I wanted big, a big splash, I wanted this venue, the people, the experience.”
La Placita is a colorful farmer’s market and close-knit neighborhood off Canals Street in Santurce. By night it becomes the fiesta district, a popular spot for dining and dancing with a good number of cool bars and theme restaurants.
With help from the San Juan Moda organization, friends at the shops and nearby restaurants, and last but not least, getting approval from the Office of the First Lady of San Juan, Rubén Darío’s dream was on its way.
To the beat of samba rhythms, male and female models paraded down the four main streets of La Placita, where traffic had been diverted for the night. “Meu Brazil” is a fashion collection inspired by the songs of Roberto Carlos and a tribute to the Brazilian star he had seen recently, the designer explained.
This collection is smoking hot. We loved the flair, the colors, and the ultra femme silhouettes he makes so well. Flowy ballgowns, A-line cocktail dresses, two-piece sets and fabulous long coat dresses. He is a master at details, those tricky delicate couture techniques that separate genius from, well, the rest.
Double-strap tight-fitting dresses in red, yellow and green are fantastic as is his white blouse with crisscross lapels and architectural cuffs worn with high-waisted trousers. Not to be missed are his cropped tent blouses with wide architectural straps. Conversation pieces right there. Fabulous!
Alongside his very feminine dresses, Rubén Darío presented shirts and trousers for men, and very interesting urban looks for millennials and zoomers -- hoodies, relaxed dresses, rompers and cute tiny bralettes with shorts or long silk skirts.