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  • The San Juan Daily Star

Starbucks executive, prominent in push against union drive, will leave


Rossann Williams outside a Starbucks store in Toronto in 2015. She will leave her post as president of retail for North America.

By Noam Scheiber


Starbucks said late last week that an executive who played a key role in the company’s response to a growing union campaign would leave by the end of the month.


In a letter to employees, whom Starbucks calls “partners,” the company’s chief operating officer said that Rossann Williams, president of retail for North America, would be leaving after 17 years at the company. The letter said the decision was “preceded by discussion about a next opportunity for Rossann within the company, which she declined.”


John Culver, the chief operating officer, added in the letter that Williams “has not only been a fierce advocate for our partners, but she has been a champion of our mission, our culture and operational excellence.”


Since December, when a store in Buffalo, New York, became the only one of Starbucks’ roughly 9,000 corporate-owned stores with a union, the campaign has spread rapidly across the country.


The union has won over 80% of the more than 175 elections in which the National Labor Relations Board has declared a winner, and workers have formally sought elections at more than 275 stores in all.


After workers at three Buffalo-area stores filed for union elections in August, Williams went to the city and spent much of the fall there leading the company’s response to the campaign. She spent many hours in stores, asking employees about concerns they had at their workplaces and even pitching in on tasks like throwing out garbage.


But some workers said the presence of such a high-ranking official in their stores was intimidating and even “surreal.”


Labor experts also raised concerns that Williams and other Starbucks officials deployed to the stores could be violating labor laws by intimidating workers and effectively offering to improve working conditions if employees voted against unionizing.


The NLRB later issued a complaint against the company along these lines, after investigating and finding merit to the accusations.


The company denied that it had violated the law and has long said that it is seeking to address operational issues like understaffing and inadequate training, efforts it said had preceded the organizing campaign.


In response to a question about whether she or the company might be undermining the conditions for a fair union election, Williams said in an interview in October that she had no choice but to intervene.


“If I went to a market and saw the condition some of these stores are in, and I didn’t do anything about it, it would be so against my job,” she said at the time. “There’s no way I could come here and say I’m not going to do anything.”


Culver’s letter said that Williams would be replaced by Sara Trilling, who most recently oversaw the company’s operations in the Asia-Pacific region.

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