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  • The San Juan Daily Star

The PINK moment


By Iris Edén Santiago

Special to The Star


Even though the color pink has never been totally far away from a fashionista’s wardrobe, since Valentino’s AW22 show in March the fascination for hot pink has exploded to the point of no return. It’s an obsession. One that I personally love. The object of our desire? #ValentinoPinkPP, after his grand creator Pierpaolo Piccioli. Yes, Hot Pink is the new black.


Blindingly bright pink is rampant everywhere. What began as a vision of 40 head-to-toe looks with Valentino, has invaded the world of glamour.


The Maison knows how to make a triumphant color. They did it in 1959, with the color red. Rosso Valentino, a blend of 100 percent magenta, 100 percent yellow and 10 percent black makes up their iconic Red Valentino. Fast forward to 2022. They did it again. Fuchsia stopped representing friendship, affection, harmony and all things girly. Although holding strong to its femininity, #ValentinoPinkPP represents power, influence, confidence and future.


Monochromatic dressing in hot pink has become the norm of the season, one that is sure to stay for the holidays and beyond. A look at the Grammys, the Met Gala, Cannes and every Red Carpet to date confirms that A-listers are crazy about the color. And not just the ladies. Harry Styles, Maluma, Sebastian Yatra, Sebastian Stan, Billy Porter and Formula 1 star Lewis Hamilton are among the men rocking the color pink. Ladies in tune include Lizzo, Anne Hathaway, Zendaya, Dua Lipa, Drew Barrymore, Saweetie, Glenn Close, Vanessa Hudgens and Hailey Bieber.


If you haven’t fallen in love with all-pink outfits yet, the moment to wear hot pink has arrived. Also adding sparks to the craze? #Barbiecore, the hot pink shade starring in the Barbie movie for actress Margot Robbie’s all pink world. Embrace the color. It’s “Legally Blonde” on steroids!


And here’s a tip, pink not only goes with summer whites and turquoise (so very 1980s). Pink goes with everything. Think color blocking: orange, emerald, yellow, electric blue and purple. Do like celebrities do, go all pink. And don’t just stop there, mix it with wild patterns like animal prints and wild abstract or psychedelic fabrics. It all screams style. Pink lace, pink ruffles, pink sequins, pink crochet.


Puerto Rican designers are also going gaga with the Pink Moment. Among the designers who presented fuchsia in their collections are Rubén Darío, Juan Colón, David Antonio, Herman Nadal and Luised Rodríguez.


“I used fuchsia in my collection ‘Wild Orchid’ because it is the equilibrium between a bright and happy shade and a sophisticated one,” said Rodríguez, winner of this year’s “Total Look” Award at EDP University School of Design, directed by Puerto Rican designer and fashion guru Lisa Thon. “(Hot) Pink is most definitely part of the drama and femininity that Latinas love to wear. My clients love it in evening gowns or resort wear.”

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