Venice tourism may never be the same. It could be better.
By Anna Momigliano
Long before Venice became the destination of choice for millions of international holidaymakers, locals had a tradition of flânerie, an aimless stroll through the city’s calli, or walkways. They would bump into acquaintances for a chat and the occasional drink, an ombra de vin, a “shadow of wine,” as it’s called in the lagoon.
That tradition has been picked up again. The pandemic crushed the tourism industry, curtailing the hordes of annual visitors that made flânerie a near impossibility, and now many residents — particularly those furloughed or laid off — have more time and space to enjoy the city’s slow pace and faded beauty. But money is tight, for that sip of wine and everything else. Local taverns have begun accepting promises of future payments from regulars.
“People are like, I’ll pay you in September, when hopefully tourists will be back,” said Matteo Secchi, an unemployed hotel concierge. “If we don’t help each other, who will?”
Secchi, a native Venetian, started working in tourism when he was in high school 30 years ago. “My first job was to escort tourists from hotels to Murano’s glass shops,” he said. “Since I can remember, tourism has been our only economy. We thought it was a bottomless well, like oil for the Saudis.”
Venice certainly wasn’t alone. The economies of other European cities — Barcelona, Prague and others — grew to rely heavily on tourism, leaving them now particularly exposed to the side effects of the COVID-19 pandemic.
But there’s a new feeling many residents and local travel operators share: The crisis creates an opportunity to make future travel to and within their cities and regions more sustainable. This crossroads is sparking conversations about how to make tourism less taxing on urban infrastructure and local inhabitants.
In Venice, residents and local leaders hope their city can develop an economy that doesn’t revolve entirely around tourism, one that would draw international investors, expand the footprint of the city’s two universities, and turn its empty buildings into environmental research facilities.
Yes, the pandemic has shuttered Venice’s lodging industry, said Claudio Scarpa, the president of Associazione Veneziana Albergatori, a body representing 430 hotels in Venice, but “it is also a precious occasion to rethink tourism.”
“This is the time to reclaim this city,” he said, “or in a couple of years we’ll get back to complaining about overtourism.”
Other Venetians echoed that sentiment. “We have to act now, before mass tourism will be back at full capacity, because we won’t get a second chance,” said Paolo Costa, a former mayor of Venice and an economics professor who also served as the dean of Ca’ Foscari University of Venice.
A commercial hub ebbs The uniqueness of this Italian city has made it a worldwide attraction for centuries. Tellingly, Venice’s rise as a travel destination coincided with its decline as an economic powerhouse, said Ezio Micelli, an expert of urban transformation at Iuav University of Venice.
As a city-state, Venice thrived as a commercial and financial hub for much of the Middle Ages. Its location midway between Constantinople and Western Europe made it an ideal junction for the trade of spices, silk and salt. “It was the capital of capitalism,” Micelli said.
But as the center of trade moved from the Mediterranean to the Atlantic, Venice lost centrality, and by the end of the 18th century, when it fell under foreign rule, its decline was unstoppable. It was then that wealthy Europeans started visiting Italy’s art-rich cities, including Venice, in a tradition known as “the Grand Tour.” Lord Byron and Stendhal were among the city’s earliest holidaymakers. By the 19th century, Venice’s Lido became the place of pilgrimage for Europe’s well-off bourgeoise (think of Thomas Mann’s “Death in Venice”).
But by the late 20th century, Venice became what economists describe as a “tourism monoculture,” borrowing the term from the risky agricultural practice of growing a single crop.
‘Too many of them’ Before COVID-19, hotels in and around Venice hosted 10.2 million mostly international guests a year, according to Italy’s bureau of statistics. But this figure — an estimate at best — does not account for day-trippers from cruise ships, the train station and bus tours. One estimate puts the actual number of tourists at 20 million annually — largely concentrated in an area of 2 square miles and 50,000 residents. They contribute 3 billion euros, or about $3.3 billion, a year.
“Tourists grew gradually, year by year, and before we realized it, there were too many of them, just like a boiling frog,” Micelli said.
The mass tourism of recent decades was a result of globalization, home-sharing platforms, cheap airfares and emerging economies. Ryanair, easyJet and other low-cost carriers began flying into the Marco Polo airport, cruise ships alone brought in 1.6 million visitors each year, and the growing strength of Asian economies allowed new tourists to join the crowds of Europeans and North Americans.
Especially in the high season between May and October, and during Carnival in February, Venice was impossibly crowded — particularly in its narrow calli, some just 2 meters, or 6.5 feet, wide.
When Micelli, the urban studies professor, would visit a brother who lives on one of the city’s most touristy streets, he sometimes could not get out the door.
“It’s like a flood, literally. So I just have to wait,” Micelli said. Occasionally the local police would declare some calli one-way. “I guess Venice is the only place in the world where you need one-way pedestrian streets.”
Cristina Giussani, a bookshop owner, often walked home with heavy groceries because the vaporetto, the water buses that serve as public transportation, would be swarmed with tourists. She considers the famous Rialto Bridge off-limits between 10 a.m. and 5 p.m. “because it’s impossible to cross it without throwing elbows.”
Tourism changed the soul of the lagoon. Grocery stores turned into souvenir shops, and rising housing costs and an increasing lack of services pushed residents out. With more than 8,000 apartments listed on Airbnb, Venice has Italy’s highest Airbnb-to-population ratio.
The city’s historical center, consisting of two islands, had 175,000 residents at its peak in the 1950s. In 2009, the population fell below 60,000, the conventional threshold to be considered a city in Italy. A mock funeral was organized, with a coffin wrapped in the city’s 1,500-year-old flag.
Today, the center of the city has about 50,000 residents.
“Being a resident in Venice feels like being part of the resistance,” Giussani said.
Day-trippers and cruise ships
“The longer a visitor stays, the smaller his impact on the territory,” said Magda Antonioli Corigliano, a tourism industry scholar at Milan’s Bocconi University. Day-trippers tend to have a particularly harmful impact, she argues, because they are on the move, and always crowding the same spots around St. Mark’s and the Rialto.
“If you have only one day, you want to see as much as you can, so you run here and there, take a lot of vaporettos,” Antonioli Corigliano said. Overnight visitors can enjoy the lagoon at a slower pace and venture beyond its most obvious spots.
Then there are the cruise ships, docking at the Marittima port and navigating through the Giudecca Canal and St. Mark’s basin. Though responsible for a fraction of day-trippers, they unload a significant number at a time and have a significant impact on the city’s environment because of the amount of fuel used.
“A cruise is a very energy-intensive way you can take a holiday,” said Jane Da Mosto, a scientist who heads the environmentalist group We Are Here Venice, which opposes the presence of cruise ships.
Cruise ships bring money, but not all goes to Venice’s historical center. The COVID crisis
Six months ago, Venice’s overtourism came to a sudden halt.
The number of tourists in the city plummeted first in November, when a series of unusually high tides spurred cancellations. Tourism almost disappeared beginning in late February, when the COVID-19 pandemic prompted authorities to cancel the Carnival and, soon after, declare a nationwide lockdown.
Scarpa, the president of the hotel body, said the sudden drop in tourism could cost the city more than 1 billion euros in lost revenue. About 10,000 Venetians have been furloughed in the hotel industry alone, Scarpa said. The recovery, he added, will be slow, as hotels expect only one-third the usual number of visitors for the high season this year.
Since Italy lifted its restriction on movement in early June, the lagoon has seen few visitors, the vast majority of them day-trippers from the surrounding Veneto region.
The role of universities Most of all, Venice’s two universities are actively working on revitalizing the city’s population.
“People tend to think that everyone in Venice is either a tourist or a resident, but in the middle there’s another group, temporary residents, who are part of the social fabric and breathe new life into it,” said Michele Bugliesi, the dean of Ca’ Foscari, Venice’s largest university.
The school, he said, is already a draw for temporary residents — “It’s remarkable how easy we get visiting professors,” Bugliesi said— but this year it plans to open a business incubator to attract forward-thinking entrepreneurs.
In late 2018, partnering with the Italian Institute of Technology, Ca’ Foscari launched a center for applying technologies to the preservation of cultural heritage, which is now expanding. In 2018, the university also founded, with Italy’s National Research Council, a program on climate change. It is expected to expand; beginning next semester, it will offer a new English-language degree in environmental humanities.
Iuav, a small public-arts college, is converting empty bed-and-breakfasts into dorms for its 4,000 students, most of whom were commuters.
Taken alone, these three projects aren’t enough to repopulate Venice. But Bugliesi thinks they have the potential to create “a critical mass that would set off a chain reaction.”
For the first time, Venice may have the space to dedicate to new projects.
“Very soon, Venice will end up with lots of empty buildings, because some hotels will have to close. Now it’s the time to think about what to do with them,” Costa said.
“Before the pandemic, every project, every idea had to carve out space from overtourism. But now, there’s a whole world out there.”