Discover Puerto Rico turns viral video into Puerto Rico tourism anthem
- The San Juan Daily Star
- 3 hours ago
- 2 min read
By THE STAR STAFF
After capturing audiences across social media, the viral Puerto Rico song that became an unofficial anthem for travelers dreaming of spending time on the island now has an official music video and sing-along experience, bringing the internet phenomenon from screens to some of Puerto Rico’s top destinations.
The music video and sing-along version debuted Wednesday after weeks of online momentum that transformed the song from a playful social media creation into a fan-favorite celebration of the island. Since its release, the song has generated hundreds of millions of plays across social platforms, inspiring user-generated content, singalongs and widespread engagement.
As the phenomenon grew, creator Bill Stiteler (Saxboy Billy) and Discover Puerto Rico, the island’s official destination marketing organization, came together to bring the song to life through an official music video filmed across Puerto Rico.
The project marks a rare evolution of a viral, fan-driven song into an official music video, turning an organic social media moment into a celebration of Puerto Rico’s culture, communities and regional identity.
“At Discover Puerto Rico, we believe the most powerful stories are the ones that emerge organically and create genuine emotional connections with people,” said Jorge L. Pérez, CEO of Discover Puerto Rico. “What began as a fan-created song became an extraordinary opportunity to showcase the energy, creativity, and diversity that define Puerto Rico. This project demonstrates how culture, music, and authentic experiences can inspire new travelers to discover not only our iconic landmarks, but also the communities, flavors, and traditions that make our island an unmatched destination to enjoy year-round.”
Stiteler said “I created the song because Puerto Rico is one of those places that leaves a lasting impression on people.”
“I never imagined it would resonate with so many people online, let alone lead to an opportunity to film an official music video across the island,” he said. “It’s been incredible to see how people have embraced it.”
The production recreates many of the places, experiences and moments celebrated in the song, transforming the lyrics into a visual journey across the island. Filmed across multiple regions, the video takes viewers beyond the traditional tourist experience to showcase the people, places and culture that make Puerto Rico unique.
While San Juan and Caguas serve as central characters in the story, the video also highlights the richness and diversity found throughout the island, inviting viewers to explore Puerto Rico’s distinct regions, towns and experiences.
The music video was filmed at locations including Old San Juan, El Morro, the T-Mobile District, Toro Verde Urban Park, downtown Caguas, Balneario Monserrate, Terruño and the Kioskos de Luquillo, and Las Croabas in Fajardo. Throughout the video, viewers experience Puerto Rico through its music, food, culture, outdoor adventures and warm hospitality.
Discover Puerto Rico is also releasing an official sing-along version on YouTube, allowing audiences everywhere to join the viral hit. The experience features a playful coquí that guides viewers through the lyrics, transforming one of Puerto Rico’s most beloved symbols into a companion for Puerto Rico’s newest summer anthem.