Improvements abound as Camarero Racetrack rebrands itself

Through the new “Camarero VIP” customer loyalty program, players can accumulate points every time they make a bet and then redeem them for exclusive rewards, creating a more personalized and beneficial experience. (Facebook via Hipódromo Camarero)

By THE STAR STAFF

The Camarero Racetrack announced earlier this week that it is rebranding its image to attract more customers and launching significant improvements for horse racing fans.

Among the improvements, officials highlighted the complete renovation of the video gaming machines operating under the LUCKY CASH name, which now offer new games and greater variety. Additionally, the MEGA LUCKY Jackpot has been increased to $100,000, making it the largest in Puerto Rico, providing more opportunities to win with a bet of just 18 cents.

As part of the transformation, the racetrack is also introducing the new “Camarero VIP” customer loyalty program. Through the system, players can accumulate points every time they make a bet and then redeem them for exclusive rewards, creating a more personalized and beneficial experience.

In line with the renewal process, the agencies’ image has been refreshed, delivering franchise-style brand guides, which include new uniforms, more up-to-date and attractive signage, and an expanded entertainment and promotion offering that elevates the quality of the experience at each equestrian agency.

Camarero also has invested in remodeling its television studio with cutting-edge digital technology, which will allow for more innovative and dynamic broadcasts. The new phase includes creative sections designed to entertain and unite the entire equestrian family. “Pica Dera” will soon debut, hosted by renowned producer and host Luis Vigoreaux, where prominent equestrian personalities will share their favorite recipes to enjoy at home while following the excitement of the races.

Meanwhile, “Tu Pueblo, Tu Agencia” will debut, a program dedicated to highlighting the equestrian agencies in each municipality, their representative figures, and the most distinctive attractions of each town, promoting both the sport and domestic tourism. Additionally, new sections are being incorporated, featuring the participation of the versatile female jockey and sports commentator Andrea Rodríguez, thereby expanding the diversity and perspective of Camarero programming.

For Camarero Racetrack, equine welfare is a fundamental priority. As part of the new phase, the venue is promoting a comprehensive plan that includes supporting responsible retirement programs in partnership with universities, developing a research program, and creating new alternatives for retired horses through the “Segundo Galope” equine adoption and retraining program.

Camarero is also working on implementing new regulations and best practice protocols, as well as on improvement and beautification projects for the stables, to ensure a safer, healthier and more dignified environment for its horses.