JetBlue designs aircraft in honor of Puerto Rico
- The San Juan Daily Star
- 5 hours ago
- 3 min read
By THE STAR STAFF
JetBlue on Thursday unveiled Isla del Bluencanto, a vibrant new aircraft livery designed by Puerto Rican artist Juan Gutiérrez Rovira, also known as The Stencil Network.
Selected by public vote in March, the bold design of the newly unveiled Airbus A320 celebrates Puerto Rico’s rich culture and spirit while showcasing iconic symbols of Puerto Rican heritage, according to a JetBlue statement.
The name Isla del Bluencanto combines Puerto Rico’s affectionate nickname, Isla del Encanto, with JetBlue, symbolizing the bond between the island and the airline. The aircraft’s new look was revealed at The Flight Park in San Juan’s Luis Muñoz Marín International Airport (SJU), where community members, local leaders, and JetBlue crewmembers gathered to celebrate the colorful tribute to the island.
“Puerto Rico has been at the heart of JetBlue’s story since we launched service to the island in 2002, and we are honored to dedicate our newest special livery, Isla del Bluencanto, to this vibrant community,” said Marty St. George, JetBlue’s president. “Created by a homegrown artist as a tribute to the island, the design reflects Puerto Rico’s pride and heritage while reaffirming JetBlue’s deep and lasting commitment. Isla del Bluencanto is a celebration of Puerto Rico’s culture, history, and people, and with this aircraft, we proudly carry a piece of the island wherever it flies, inspiring more travelers to discover this beautiful destination.”
“We thank JetBlue for its continued investment in Puerto Rico and for honoring our people and culture through Isla del Bluencanto,” said Puerto Rico Governor Jenniffer González-Colón. “This initiative supports economic development, strengthens our tourism sector, and highlights Puerto Rico’s vital role within the United States. With JetBlue as a trusted private-sector partner, we are proud to showcase the strength, talent, and determination of Puerto Ricans to travelers from across the nation and around the world.”
“Expanding air access and increasing promotional opportunities remain top priorities for the Puerto Rico Tourism Company as we continue strengthening the Island’s position as a leading travel destination,” said Willianette Robles Cancel, Executive Director of the Puerto Rico Tourism Company. “A robust and growing route network is essential to the economic development of Puerto Rico’s tourism sector. We are proud to continue our partnership with JetBlue, whose commitment to expanding connectivity with key markets across the Americas is vital to our efforts. Today, we are especially excited to unveil this new aircraft livery, which proudly carries Puerto Rico’s image across the skies and reinforces our shared mission of showcasing the Island to the world.”
“We enthusiastically celebrate this JetBlue initiative, which extraordinarily elevates the richness of Puerto Rican culture and projects our destination through its designs and in the minds of travelers,” said Jorge L. Pérez, Chief Executive Officer of Discover Puerto Rico. “No other place in the world offers an authentically Boricua experience like ours, with its unmatched blend of flavors, music, dance, and history. JetBlue, as a close ally of our tourism industry, honors us with this cultural tribute showcased on one of its aircraft.”
“On behalf of Aerostar Puerto Rico and the 8,000 professionals who are part of the Luis Muñoz Marín International Airport community, we proudly celebrate JetBlue’s initiative to showcase Puerto Rico’s rich culture and identity,” said Jorge Hernández, President and CEO of Aerostar. “This initiative underscores the extraordinary talent of our people and brings well-deserved recognition to our artists.”