Governor announces strategies to strengthen the tourism industry

By The Star Staff

Governor Pedro Rafael Pierluisi Urrutia, along with the executive director of the Puerto Rico Tourism Company, Carlos Mercado, announced new strategies on Wednesday to boost the growth of the tourism sector on the Island, during the Tourism Innovation Summit at the Coca-Cola Music Hall, which brought together leaders of tourism, hospitality and government agencies.

“Tourism in Puerto Rico has reached unprecedented levels, and my administration continues to work to consolidate the Island as a globally competitive destination, while preserving our natural beauty and cultural heritage,” Pierluisi Urrutia said in a written statement.

The governor highlighted the increase in hotel occupancy, exceeding 80 percent in key seasons, and the increase in the arrival of international tourists. In addition, he highlighted the promotion of Puerto Rico as a cruise connection center in the Caribbean and the support for campaigns such as “Live Boricua,” which have strengthened the local tourism image.

For his part, Mercado highlighted the Summit as a platform to strengthen the tourism industry with innovation and technology. “Innovation raises our standards and provides personalized experiences, contributing to the economic development of the entire island,” he said.

The event included presentations on ecotourism and cultural tourism, as well as discussions on the challenges and opportunities for growth in tourism in Puerto Rico.