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  • Writer's pictureThe San Juan Daily Star

Judge is said to let Meta’s virtual-reality deal move forward


Mark Zuckerberg, Meta’s chief executive, leaves the federal courthouse in San Jose, Calif., on Tuesday, Dec. 20, 2022.


By DAVID McCABE and SHEERA FRENKEL


A federal judge has rejected the Federal Trade Commission’s request to stop Meta, Facebook’s parent company, from buying a small virtual-reality startup, two people with knowledge of the matter said, signaling that efforts to rein in the tech giants may struggle in courts.


In a sealed order issued late Tuesday, Judge Edward J. Davila of U.S. District Court for the Northern District of California declined the FTC’s demand for a preliminary injunction to block Meta from buying Within, which makes a virtual-reality fitness game called “Supernatural,” said the people, who spoke on the condition of anonymity because the orders are sealed.


Davila also issued a restraining order blocking the $400 million deal from closing through Feb. 7, allowing the FTC time to decide whether it wants to appeal the ruling, one of the people said.


The loss is a stinging defeat for the FTC’s chair, Lina Khan, and her broader efforts to expand the boundaries of antitrust law to better regulate the tech giants. The case was aimed at testing that line with a rarely used legal argument that Meta’s deal would hinder future competition in an undeveloped market, as opposed to a more traditional case that would focus on a mature economic area.


Khan has argued the FTC should file more novel cases if it wants to properly nurture competition in the modern economy. She has acknowledged that the agency must be willing to lose in some of them.


The ruling is “a blow to the administration’s and the FTC’s interest in being stronger in merger enforcement,” said Rebecca Haw Allensworth, a professor at Vanderbilt Law School. She added that the agency clearly saw benefits to bringing risky cases to draw attention to what it considers the poor state of antitrust law.


The decision was a vindication for Meta, which had argued in court that it was trying to create a platform that would be welcoming for all virtual-reality apps, including those developed independently. The company has invested billions of dollars in becoming a powerhouse of the so-called metaverse, where users work, play and consume content through virtual and augmented reality. It has acquired virtual-reality content studios and Oculus, a company that makes the headsets people use to view that content.


Meta, which reported a $4.2 billion restructuring charge in its quarterly earnings Wednesday, declined to comment. A spokesperson for the FTC said the agency was “not able to comment at this time” to respect the court’s seal order.


Bloomberg earlier reported Davila’s decision.


The FTC sued Meta in July in federal court to temporarily halt the deal, and then asked its in-house court in August to fully block the acquisition. The FTC will have to decide whether to proceed with its in-house challenge despite the ruling.


The lawsuit was the first of the cases developed entirely under Khan, a legal scholar who rose to prominence after she wrote a critique of Amazon that went viral, to be filed in court. Looking to prevent more “vertical” deals, in which the two companies don’t compete directly, the FTC also challenged Microsoft’s $69 billion purchase of video game publisher Activision Blizzard in December. Last month, the Department of Justice accused Google of abusing a monopoly over the technology that places ads on websites.


William E. Kovacic, a former FTC chair, said the sealed ruling in the Meta case would be more problematic for the agency if the judge panned the legal theories underpinning the challenge. But if Davila saw the FTC’s more novel approach as plausible — even if the agency’s factual assertions were weak in this case — “that’s a low-impact defeat” less likely to hurt its future efforts, Kovacic said.


The case was heard in San Jose, California, in December. During the seven-day hearing, Meta’s CEO, Mark Zuckerberg, and its chief technology officer, Andrew Bosworth, testified. The FTC argued that if Meta did not buy “Supernatural,” it would develop its own virtual reality fitness game.


Meta’s case rested on proving that developing or acquiring a fitness app was just a small part of a strategy that would eventually push virtual reality, and by extension the metaverse, into wide popularity.


During the hearing, an FTC lawyer asked Zuckerberg if it was true that acquiring or developing a fitness app kept him up at night. Fitness apps, Zuckerberg said, were just one type of app that the company was interested in.


“Fitness was probably the fourth or fifth use case that I thought would be important,” he said, ranking apps that focused on gaming, productivity and social interactions as higher priorities. Developing a fitness app, he told the lawyer, did not cost him any sleep.


Zuckerberg also told Davila that if he blocked the deal, it would “have a chilling effect.”


“Maybe Meta gets banned from everything going forward,” Zuckerberg said. “That would make it so investors are less excited for investing in this space.”

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Paul
Paul
Aug 01, 2023

You're diving into the ever-evolving world of virtual reality (VR) and the recent news about Meta, formerly known as Facebook! As a VR enthusiast, I've been keeping a close eye on this development.

But first, let me share a little story from my college days. We had a tech club, and I was part of the team that organized VR gaming competitions argentics. The passion for VR in those days was infectious. We were all mesmerized by this technology's potential, and even then, we knew that companies like Facebook, Google, and Microsoft would be leading the charge

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