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  • Writer's pictureThe San Juan Daily Star

Tcherassi: Effortless and sophisticated

By Iris Edén Santiago

Special to The Star

Although she is so right to call her collection “a very Coconut Grove kind of runway,” the Miami-based fashion designer delivers global fabulousness with international flair. Her looks are happy, optimistic, a little bohemian and undeniably sophisticated.

Silvia Tcherassi has been delivering high-impact glamour and effortless elegance for 36 years. For her #PreFall2023 collection she presented a fantastic array of summery looks to elevate and complement the wardrobe of every savvy fashionista living or jet-setting to dreamy seaside destinations. Bodysuits, bathing suits, halter tops, silky dresses, jumpsuits. By the way, fashion is a state of mind; these looks are perfection anywhere away from the cold.

The Colombia-born couturier uses vibrant colors masterfully. Her color palette is very Miami, very fresh and citrusy: lemon, orange, yellow, lime. She also incorporates red, terracotta, turquoise, blue and green. Specifically loved her use of bright orange, which she calls “absolute optimism, zestful energy.” But more than anything, loved the fact that Tcherassi gave us a break from Barbiecore. This coming from someone who has been obsessed with fuchsia since kindergarten. But yes, we definitely need to stop the pink fever for a while.

A true trailblazer, innovator and trendsetter, Silvia Tcherassi is one of the leading figures in fashion. She has been awarded one of France’s highest honors – the Officier de L’Ordre Arts et Lettres (Officer of the Order of Arts and Letters), a distinction bestowed on leaders of the international arts community for their “contribution and commitment to cultural service.”

Tcherassi began her career as an interior designer, but according to her website the search for new artistic expressions led her into fashion. Her creations have been presented during the official calendar of Paris and Milan fashion weeks. The brand is available worldwide through her own namesake 15 stores situated in luxury fashion destinations across Europe, the U.S. mainland and South America, high-end department stores, and online fashion retailers.

Tcherassi is the author of the book “Elegancia sin Esfuerzo” (Effortless Elegance) published in 2010 by Random House about her style approach, from fashion to hospitality.

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